The Yoghurt Collective:
Brand Tracking Dashboard.
About This Project
About:
Inspired by Tracksuit's success, I conducted a case study on their brand dashboards. Using fictitious companies and data in the yoghurt industry, I've looked to emulate Tracksuit's Brand Dashboards. The Yoghurt Collective is a fictitious New Zealand company producing dairy products.
Key Information:
This desktop dashboard presents four aspects of brand tracking:
• Customer funnel
• Market views
• Customer profile
• Brand statements
Languages, frameworks and libraries
used in this project:
• Languages: HTML, CSS & JavaScript
• Frameworks: Next.js & Tailwind CSS
• Libraries: Chart.js
Insights Dashboard
Customer Funnel
Awareness
Consideration
Usage
Yoghurt
People in your category
194K
10%
Category
Penetration
Total Adult New Zealaders
1.8M
Market Views
Authentic
Sustainable
Fresh
Natural
Quality
Ethical
Premium
Customer Profile
Age Group
- • 25 to 40: 18%
- • 40 to 55: 28%
- • 55 to 70: 37%
Gender
- • Male: 27%
- • Female: 73%
Region
- • Auckland 68%
- • Christchurch 10%
- • Wellington 7%
- • Others 15%
Household Income
75% earn greater than $180,000
Household Status
89% live with a partner
Ethnicity
- • European 82%
- • Asian 10%
- • Maori 8%
Dashboard is only available for screen sizes larger than 768px (laptops and larger).